About

Numbers should show their work.

Search has changed twice in a few years. Teams are asked what it means for their brand, and most tools answer with a score. We think the answer should come with evidence.

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WearebuildingoneplaceforsearchandAIvisibility,thenthetoolsaroundit,forpeoplewhoneedtoexplaintheirnumberstosomeoneelse.

  • 01

    Every number shows its denominator

    A rate means little without the number of checks behind it. We print both.

  • 02

    A gap is data

    A missed check is shown as missed. We never fill a hole to make a chart look smoother.

  • 03

    Evidence before opinion

    A mention links to the passage, a rank to the check, a source to the answer. You can verify what we say.

  • 04

    Parts, not a magic score

    We would rather show you mention rate and citation rate than one number nobody can take apart.

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